Kenra Professional Brightening Shampoo 33.8 Oz

Daily violet toning shampoo
-Eliminates brassy tones to enhance blonde, gray and silver hair
-Features Advanced Brightening Technology to increase brightness by up to 80%
-Prevents oil buildup to reduce frequent washing
-Increases manageability by up to 20% after first use
-Formulated for daily color maintenance

Brightening Shampoo gently cleanses and eliminates brassy tones for brighter, more vibrant color. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.

Directions:

– Massage and lather into wet hair.
– Rinse thoroughly.
– Follow with Kenra® Brightening Conditioner.